Why Use WhatsApp for Business API?

Do you know Why Use WhatsApp for Business API? The idea of using WhatsApp for business API is a new and interesting concept. Many companies are making use of it as it provides them with a unique opportunity to connect directly with their customers through WhatsApp. 

It is a very good idea to use WhatsApp for Business API as it is free of cost and a highly efficient messaging app. If you are thinking of connecting with your clients or customers through WhatsApp, then you have to know the steps to follow in order to do so.

WhatsApp is the next big thing in business communication. It has more than 1 billion monthly active users, and those numbers are growing by the day. This means you can reach a larger audience than ever before. 

You can send messages and make calls for free, and you can send files of any size. More importantly, WhatsApp is the most secure messaging app because it uses end-to-end encryption. That means WhatsApp API can’t read your messages or listen to your calls. 

This blog will cover the most common business use cases for WhatsApp that is a time-saver, money-saver, and increases your reach.

Why Use WhatsApp for Business API?

1. Multiple User Sign in 

This may sound simple, however, it is a feature that is easy to miss. Most business owners would like to allow multiple users to sign in to the dashboard at once. This is a useful feature if you have multiple people that need to sign in to the same dashboard and view the same information. 

For example, if you have an account manager that needs to follow up on leads, but also an administrator that needs to access the backend to update lead details. To get this to work on your website, you will need to install a plugin that will allow you to add this feature.

2. Allows to Create a Test Account 

The Dev Test has always been one of the most popular features on WhatsApp Business API. It allows businesses to create a test account. This is useful for testing the API and the Business Tools but also for creating a new user account. It is not recommended to use the Dev Test API on your primary account as it is not associated with a verified phone number. 

However, it is possible to create a second user account on your main app. This is useful to have a secondary account for development or to have multiple users on the same account without having to share the password.

3. Tracking Performance and Metrics 

Businesses are always looking for new ways to grow their business. Several growth hacks can be used to exponentially increase the number of users of the product. The biggest challenge that most businesses face is the ability to track the performance of different marketing strategies. 

WhatsApp for Business API has been around for some time now but very few businesses have tried to use it. WhatsApp for Business API has many benefits that make it a good marketing tool for businesses.

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