4 Reasons Why Your Website Isn’t Ranking [2022 Ultimate Guide]

SEO is very important in today’s ever-growing and evolving digital marketing industry. No matter for whatever purpose you made your website for, getting organic traffic on it is very important, but it is not an easy task.

 It requires some special techniques and strategies which if you follow; you can get more and more organic traffic on your site. 

We assume you’re going through this article because you have a common question in mind that if you are doing all the things right and following all the rules, why are you not getting any leads and organic traffic on your website.

Well, we have the answer for you, and it is right here. In this article, you will be getting to know the reasons your website isn’t ranking and also how to solve those issues. 

Before we dive into the list of reasons your website isn’t ranking, let us clear your concept of SEO and its importance in digital marketing.

What Is SEO and How It Helps You:

SEO in simple terms stands for search engine optimization. These are all the rules and strategies you need to follow if you want your website to rank higher in the SERPs (search engine result pages). SEO includes all the things you need to do if you wish to increase both the quality and quantity of web traffic on your site as well as to publicize your brand/business by non-paid and organic means.

SEO has been one of the only platforms of online marketing that can increase non-paid organic web traffic over time if set up correctly. Your traffic can escalate over time if you publish a solid piece of content that you think needs to rank for the right keywords, while paid advertising needs continuous financial support to send traffic to your site.


As stated earlier, getting your site rank high is not easy, but it is not impossible either. Let’s dive into some of the factors which might be a hurdle and stopping your site from ranking high on the SERPs.

1. Your Website Is Too Slow:

One of the biggest reasons why your website is not ranking high by google is that your website is very slow and takes a long time to load completely. According to studies, an average website takes up to 10 seconds to load all of its content but guess what, a visitor will only wait for 3 seconds, and if it doesn’t completely load up in 3 seconds, they will leave the site without doing anything. 

To save your site from having this issue, make sure you reduce the video and image size and don’t overfill your site with backlinks.

2. Keywords Are Not Correctly Targeted:

If it’s not clear to search engines what queries you are attempting to answer you’re going to have a tough time ranking. Your Content needs to be sufficiently clear so that people can quickly comprehend what you are offering, not just site pages filled with technical terms and random keywords that individuals may not be looking for.

You need to make sure you do thorough keyword research related to your topic or use a keyword generator before you start composing your content.

3. You Are Not Consistent:

Google loves new, recent, and fresh content. It needs to know that your website is alive and you are striving for a high rank on the SERPs. If you wish to rank high, you must publish articles regularly or update your existing ones with new content. It improves your chances and probability of ranking well in Google. The more content you have on your website, the more possibilities Google has for various keywords to measure your content. In case you want to buy the permanent backlink from Linkdeploy on a regular basis to move the ranking needle.

4. Your Content Is Not Authentic:  

If there is one thing that Google doesn’t like is plagiarized content, and it will never let any website rank high on the SERPs if the website contains plagiarism. Plagiarism in simple words is to illegally copy someone’s work and forwarding it as your own which is considered a serious crime and can lead to bad consequences such as much embarrassment, bad reputation, legal actions, etc. 

You need to make sure that your content is authentic and correct grammar/punctuation wise and there is no plagiarism at all in it. You have to analyze the punctuation first using manually or using online tools e.g Grammarly, Ginger or punctuation checker by SEOToolsCentre which helps you to analyze the grammar errors for the different 26 languages.

You must check for plagiarism in your content before publishing. One way to do a plagiarism check of your content is to use a plagiarism tool most preferably plagiarism checker free. We recommend using the free plagiarism checker tool by SmallSEOtools. 

Free Plagiarism Checker Tool by SmallSEOtools:

Doing plagiarism check of your content using the free plagiarism checker tool by SmallSeoTools is an effective and quick way to analyze and detect duplication. This online tool is very convenient to use and provides you with full analysis report of your plagiarism check. It not only performs a plagiarism check but also looks for spelling errors and grammatical errors in your content. You should scan your content before publishing to increase your chances of ranking higher in the Google SERPs.


We hope this article covered all your questions and gave you all the reasons your website isn’t ranking. By following the techniques mentioned above, you can surely create a website that will rank higher in the SERPs and gain organic traffic over time. 

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